37 / 100

BizScore

How we score
16
AI Visibility
—
AI Agent ReadinessNot audited yet
59
SEO Performance
98
Google Rating

Contact Information

Location

About The Star Supply Company

The Star Supply Company is an HVAC wholesaler in New Haven, CT. It serves Connecticut and Western Massachusetts, distributing heating, cooling, and refrigeration equipment along with a deep inventory of related parts and supplies. Its product offering spans HVAC equipment and controls - including condensing units, air handlers, gas furnaces, A/C coils, heat pumps, mini splits, and oil furnaces and burners - plus boilers and hydronics from Weil (gas, combination, and oil boilers, indirect storage tanks, and boiler piping, zoning, and ventilation kits), Noritz tankless water heater accessories, and full lines of service parts for brands such as Trane, Daikin, ADP, Aspen, Honeywell, and Weil-Mclain. The company also stocks refrigeration components, indoor air quality and ventilation products, radiant heating supplies, adhesives and sealants, duct, pipe and fittings, hangers and fasteners, insulation, registers and grilles, and a range of tools. It holds a rating of 4.90 from its customers.

The Star Supply Company runs a showroom and supports dealers with technical resources, rebate programs, and financing options. It maintains both a residential and a commercial line card, hosts product training sessions, and runs a scratch-and-dent and obsolete inventory program for discounted equipment. The business also organizes industry events for its customers, including an annual golf tournament and a planned trip abroad. The company carries brands including Aspen and Airmark, Daikin, Diversitech, Duro Dyne, Hart and Cooley, Honeywell, Mueller, Runtru, Trane, Weil-Mclain, Williamson, and Aprilaire.

The warehouse sits on Gando Drive, a short distance from Middletown Avenue, with Palmieri Parcel and Smith Palmieri Park roughly a third of a mile away and the Little River just beyond them. The Quinnipiac Meadows neighborhood and Middletown Avenue Park are also within about half a mile of the facility.

Its 4.90 rating reflects the standing the company has earned among the contractors and dealers who depend on it for HVAC distribution across the region.

AI engine reads

Read by AI engines 6 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

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AI Visibility Score

How visible is this business to AI-powered search engines

16 /100
AI Discovery
0/100
Structured Data
0/100
Content Readiness
27/100
AI Trust Signals
40/100

Ways to improve this score

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Structured Data
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SEO Score

Technical SEO health and search engine optimization

59 /100
On-Page
54/100
Technical
63/100
Performance
81/100
Content
38/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
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