60 / 100

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41
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83
SEO Performance
100
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About Big Green Truck Pizza

Big Green Truck Pizza is a catering business in New Haven, CT, specializing in mobile wood-fired pizza service. The company operates as Connecticut’s first antique wood-fired pizza truck, a distinction it has maintained for over 20 years. It serves private parties and celebrations, bringing food and fun to events across the region. The business holds a perfect 5.00 rating from the customers who have reviewed it, reflecting a strong reputation for quality and hospitality.

Founded by New Haven catering veteran Doug Coffin, the business began in 2003 when Coffin and a small team took their first truck out for an event on Labor Day weekend. What started as an experiment quickly became a sensation. In 2021, Liane Varipapa Page, a longtime operations manager who joined the team in 2011, purchased the company. Varipapa Page is a descendant of the family behind New Haven’s iconic Leon’s Restaurant, bringing deep culinary roots to the business. Today, the fleet consists of eight trucks across Connecticut, catering to more than 70 parties a week during peak season. Six of these trucks are restored 1947-1948 International Harvester KB5s, each customized with a wood-fired oven, refrigerator, espresso machine, and hand sink. The sides of the truck beds detach to convert into prep and serving tables, maximizing space efficiency. For events located more than an hour outside of New Haven, the company uses newer trucks to ensure reliability and efficiency. Big Green Truck Pizza is a 2025 Guinness Book of World Record winner, a recognition of its unique approach to mobile food service.

The business is located at 530 East St, New Haven, CT. It sits on East Street, just a short walk from Jocelyn Square, a local park. The location is also near the Upper State Street Historic District and Little Nash Gardens, both within a quarter mile of the office. State Street runs parallel nearby, and the New Haven Regional Children's Probate Court is also within a short distance.

The business is known for its positive customer ratings and its long-standing presence in the local catering scene. Its recognition in the Guinness Book of World Records and its two decades of operation highlight its standing in the category. By combining historic vehicles with modern culinary service, Big Green Truck Pizza offers a unique experience for hosts in New Haven and throughout Connecticut.

Big Green Truck Pizza brings the energy of New Haven’s pizza culture to private events, offering a distinctive mobile catering service that has earned both local loyalty and international recognition.

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AI Visibility Score

How visible is this business to AI-powered search engines

41 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
30/100
AI Trust Signals
70/100

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SEO Score

Technical SEO health and search engine optimization

82 /100
On-Page
80/100
Technical
93/100
Performance
78/100
Content
78/100

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Local SEO Coverage

Directory presence and NAP consistency

— /100
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