52 / 100

BizScore

How we score
42
AI Visibility
—
AI Agent ReadinessNot audited yet
61
SEO Performance
82
Google Rating
—
Freshness
—
AI Ready

Contact Information

  • Address
    272 College St, New Haven, CT, 06510
  • Google Reviews
    4.1 out of 5 stars from 149 Google reviews

Location

About Anchor Spa

Anchor Spa is a bar in New Haven, CT, located at 272 College St. It holds a 4.10 rating based on 149 reviews. The establishment serves a menu featuring Caribbean and international influences, including dishes such as jerk chicken, saltfish fritters, rasta pasta, fried oyster po boys, and grilled octopus. The bar offers a cocktail program that includes classic punches, a selection of rums, and international spirits.

The venue revived the legacy of a New Haven institution that originally opened in 1933 in Milford, Connecticut, before moving to its current location in 1939. Restaurateur Albert “Al” M. Levett founded the business, designing the building with a deep ocean-blue Art Moderne facade of porcelainized metal panels and glass. Levett targeted patrons from nearby theaters and Yale University, creating a theatrical atmosphere that included curved booths, a famed jukebox, and a basement speakeasy called the Mermaid Room. The location attracted notable figures such as playwright Thornton Wilder, writer Wally Lamb, and celebrities including Lucille Ball, Douglas Fairbanks, Jr., George C. Scott, Jim Morrison, and Jodie Foster. After Levett’s death in 1961, bartender Bill Nutile and his wife Grace took over, evolving it into a family business. The Anchor closed in January 2015 after nearly 80 years, but an online petition with over 1200 signatures helped revive the name. In June 2016, the venue reopened as Anchor Spa.

The current team includes Karl Franz, a Yale graduate and spirits professional who has passed the B.A.R. mixology course. Franz represents D’USSE Cognac and has consulted for major spirits producers. The design and atmosphere were crafted with input from architect Deverell, who has worked on projects for brands like Coach and Tiffany & Co. The dining room features antiques sourced from English Builders Market on Chapel Street. The menu highlights coastal history with a dedicated seafood section, as well as land-based options like bison tacos and cheeseburger sliders. The bar also offers unlimited free popcorn.

Anchor Spa is known for its positive rating from the customers who have reviewed it and an established track record built on a large base of customer reviews. The venue is recognized for its enduring cocktail program and its role as a community hub in New Haven. The bar’s history as a favorite watering hole for actors, artists, and Yale students continues to influence its atmosphere today.

Anchor Spa combines its rich history as a New Haven landmark with a modern cocktail program and diverse menu, offering a unique experience for locals and visitors alike.

Located on College Street, the business sits just steps from the College Street Music Hall and the Shubert Performing Arts Center. It is also near the Bishop Tutu Corner memorial and the Chapel Street Historic District.

BizScoreAI assigns the business a Content score of 89 out of 100, reflecting substantial and relevant website content that search engines reward with better visibility. The business also achieves an Authority score of 75 out of 100, showing who is behind the operation and serving as a trust signal for AI assistants and search engines.

Score Summary

BizScoreAI scanned the website anchor.fm on June 25, 2026. Anchor Spa has a BizScore of 52 out of 100.

  • AI Visibility42 out of 100
  • SEO61 out of 100
  • Google rating4.1 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 24 of 30 points, AI Trust Signals 8 of 20 points.

Website audit sub-scores (out of 100): On-Page 33, Technical 50, Performance 73, Content 89.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, Q&A Content, About/Team Page.

Areas to improve: 6 checks. llms.txt (failed), Structured Data (failed), Meta Description (failed), Weak Heading Structure (warning), XML Sitemap (warning), Author Signals (warning).

More Bar in New Haven, Connecticut

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AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Anchor Spa

AI Visibility Score

How visible is this business to AI-powered search engines

42 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
80/100
AI Trust Signals
40/100

Ways to improve this score

llms.txt
Structured Data
Weak Heading Structure
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SEO Score

Technical SEO health and search engine optimization

61 /100
On-Page
33/100
Technical
50/100
Performance
73/100
Content
89/100

Ways to improve this score

Improve On-Page
Improve Technical
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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