Uptown Optometry is an optometrist in Santa Rosa, CA, located at 1140 Sonoma Avenue, Building 2. The practice provides comprehensive eye care services, including eye exams, eyeglasses, contact lens evaluations, and specialized fittings for gas permeable, scleral, and post-surgical lenses. They also offer keratoconus and marginal degeneration contact lens services, primary emergency eye care, foreign body removal, and treatments for eye infections and dry eye. The office serves patients of all ages, welcoming children and offering senior discount rates. With a 4.90 rating from customers, the practice has been serving Santa Rosa for over 30 years, having moved to its current location at the corner of Sotoyome and Sonoma.
Dr. Michele M. Hayes, O.D., leads the practice, having received her degree from Southern California College of Optometry in 1988. An award-winning student for contact lens research, low vision rehabilitation, and optical dispensing, she practices full-scope optometry. Dr. Hayes moved to Santa Rosa in 2007 after 18 years of practice in Citrus Heights. She has served on the Education and Meeting Committee for the California Optometric Association and volunteered with the California State Board of Optometry and the Redwood Empire Optometric Society. The optical manager, Jess Buck-Kauffman, assists patients with their eyewear needs.
The office provides extensive eyeglass repair services, including replacing eye wires, tightening or replacing screws, and soldering or welding for titanium and stainless steel frames through Pro-op Repairs. They accept a wide range of payment methods, including cash, checks, debit cards, major credit cards, Apple Pay, and CareCredit. The practice participates with numerous insurance plans such as VSP, Davis Vision, EyeMed, Aetna, and Blue Cross. Dr. Hayes speaks English and Spanish, and the staff speaks English. The office is closed Monday through Thursday from 1 to 2 pm for lunch.
Uptown Optometry is known for its thorough and efficient eye care experience, backed by integrity and compassion. The high rating reflects the positive experiences of customers who have received care from the dedicated team. The practice stands among the strongest optometrists in the area, offering quality eyewear, contacts, and exams for over three decades.
With over 30 years of experience in Santa Rosa, Uptown Optometry combines professional expertise with a friendly environment to meet the diverse eye care needs of the local community.
The practice sits on Sonoma Avenue, approximately 0.1 miles from Montgomery Drive. It is also near Santa Rosa Memorial Hospital and Santa Rosa French-American Charter School, both about 0.2 miles away.
BizScoreAI awarded the business a content score of 88 out of 100, which measures whether the website carries substantial, relevant content that search engines reward with better visibility. The discoverability score is 75 out of 100, measuring whether AI crawlers are allowed in and can find every page of the website so AI assistants can recommend the business. The business ranks number 2 of 3 Optometrist businesses that BizScoreAI has scored in Santa Rosa.
BizScoreAI scanned the website uptownoptometry.com on June 25, 2026. Uptown Optometry has a BizScore of 49 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 13 of 30 points, AI Trust Signals 6 of 20 points.
Website audit sub-scores (out of 100): On-Page 48, Technical 70, Performance 72, Content 88.
Strengths: 3 checks passed. AI Crawler Access, AI Content Blocking, XML Sitemap.
Areas to improve: 7 checks. llms.txt (failed), Structured Data (failed), Meta Description (failed), Q&A Content (warning), AI-Parseable Headings (warning), About/Team Page (warning), Author Signals (warning).
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