Serenity Financial Planning of San Diego

Serenity Financial Planning of San Diego is a Financial Planner in San Diego, CA. The practice provides fiduciary planning services, investment management, and retirement strategies tailored to long-term goals. Founded by Susan Alefi, AAMS, ChFC, EA, the firm serves individuals who are five to seven years from or entering retirement, with a particular focus on widows, divorced women, and medical professionals navigating major life transitions. The business holds a rating of 5.00 based on 10 reviews.

Susan Alefi built Serenity Financial Planning to provide honest, clear guidance without sales quotas or product pressure. Her approach centers on understanding the client’s full financial picture before making recommendations. Services include custom investment portfolio management, retirement income planning, and comprehensive financial planning. A key differentiator is the integration of tax strategy directly into financial plans. As an Enrolled Agent, the highest tax credential awarded by the U.S. Department of the Treasury, Susan is federally authorized to represent clients before the IRS on audits, collections, and appeals. This allows for tax-efficient withdrawal strategies, Roth conversion analysis, and RMD planning to be woven into the broader financial roadmap rather than treated as a separate service.

The practice also coordinates with estate planning attorneys to align financial plans with legacy wishes, covering beneficiary designations and gifting strategies. For business owners, Susan designs and manages retirement plan solutions that serve employees while aligning with broader business and personal financial goals. The firm operates through LPL Financial, one of the nation's largest independent broker-dealers, providing access to institutional-grade technology and compliance infrastructure. Clients receive formal portfolio reviews at least twice a year, with fees based on a percentage of assets under management.

Serenity Financial Planning of San Diego has built a solid reputation among the customers it has served, reflected in its perfect 5.00 rating from ten reviews. The firm’s commitment to fiduciary standards ensures that recommendations are always in the client’s best interest.

By combining personalized fiduciary advice with integrated tax and estate planning, Serenity Financial Planning of San Diego offers a clear path to financial confidence for residents of San Diego.

The business is located on W Bernardo Drive, just a short walk from the Escondido Freeway and George Cooke Express Drive.

BizScoreAI awarded the firm a perfect 100 out of 100 for its Schema and Structure score, which ensures AI assistants and search engines clearly understand the services offered. The company also received a strong 86 out of 100 for its Performance score, reflecting fast website loading speeds that keep visitors engaged and aid in search rankings.

Services:

• Comprehensive Financial Planning
• Estate Planning Guidance
• Investment Portfolio Management
• Retirement Income Strategy
• Tax Planning