Ability Advertising of Lafayette

Ability Advertising of Lafayette is a marketing agency in Lafayette, California. It specializes in omnichannel marketing solutions, buying media, creating content, and optimizing digital platforms to deliver measurable results. Its work spans four main areas: digital marketing, including digital strategy, Google Ads, social media, email, digital banners, and connected TV and OTT; traditional media, including radio, television, print, and outdoor advertising; creative services, including video production, digital ad creatives, social media marketing, search visibility optimization, and data analysis; and event marketing, including sports marketing, event and cause marketing, destination marketing, and public relations. The agency works with mid-sized brands and has placed campaigns across the country from its West Coast base. It holds a rating of 5.00 from the customers who have reviewed it.

Ability Advertising was founded in 2006 and has more than 15 years of experience in the market. Its campaigns are built on data collection, analysis, and continuous optimization, with agreed-upon KPIs and benchmarks guiding each one, and every campaign is custom made. The agency describes its approach as ready, aim, fire, taking action from the first call, and its process runs through research, planning, and accountability to data-based results. Its creative work merges design with data analysis, and its video production team handles OTT, premium video, and social media ads. Event work has included the NCAA, the Oakland Athletics, PGA Tour Golf, and charitable fundraisers. The team includes Rich Zirkel as CEO, Jason Krams as Creative Director, Jackie Zirkel as CFO, two Senior Account Directors, a Director of Digital Analytics and Account Supervisor, a Director of Digital Strategy, an Associate, a Digital Analyst, a Web Designer and Developer, and a Digital Printing specialist.

The agency is located on Moraga Road, a short walk from Lafayette Creek and about a tenth of a mile from Mount Diablo Boulevard and Happy Valley Creek. Lafayette Elementary School and the Don Tatzin Community Hall are each about two-tenths of a mile away.

Ability Advertising has served clients for close to two decades, and its 5.00 rating reflects how those customers regard the work. For a Lafayette brand looking for campaigns it can measure, that record is the agency's strongest credential.